Amid the calls from state officials for tourism to slow down in Hawaii, Hawaiian Airlines released a new video informing those traveling to the islands on how they can respect the sacred land, culture and community when visiting.
In the video, five crewmembers talk about the airline’s goal to Travel Pono, meaning to explore the Hawaiian islands with care. The workers said visitors need to express kōkua, or your help, in protecting the sacred ecosystem, from aina (land) to kai (sea). The group also asks that visitors learn and understand Hawaiian culture while treating the natives with respect.
The video, released on Monday, will air in the cabins of all Hawaii-bound planes starting next week, according to the airline